Outset Launches Crypto Media Index Pilot

Crypto publishers and advertisers have long lacked a common framework for comparing media performance, often relying on fragmented traffic, audience and social-engagement figures. Outset Media Index, or OMI, is designed to provide a standardized view of the sector, giving media companies and advertising buyers a more transparent basis for operational planning, benchmarking and budget allocation.

OMI has begun pilot operations with coverage of more than 340 cryptocurrency media outlets. The platform evaluates publishers using 37 performance metrics, creating standardized benchmarks intended to support data-based decisions by advertisers and media organizations. Outset has not disclosed a date for a full commercial launch, pricing details or any investment amount associated with the rollout.