Round-Up Investing Drives Broader WealthTech Adoption

WealthTech is moving beyond tools for affluent clients as providers use lower-friction products to widen participation in capital markets. Round-up investing automatically channels the difference between a payment and the next whole amount into investments, allowing younger and first-time users to begin without committing a large lump sum. The model also supports regulatory efforts across Europe, the UK and the US to broaden public engagement with investing.

FinTech Global highlighted the model in its H1 2026 industry review published on July 23. Jurgen Vandenbroucke, managing director of everyoneINVESTED, said the service had been deployed in all but one of KBC’s home markets and launched in Greece, with rapid take-up in each case. He called payment-linked micro-investing an underestimated engine for recruiting new investors. The report disclosed no investment amount, customer total or growth rate.