MassPay Taps ZoomInfo to Overhaul Customer Acquisition

MassPay, a financial-technology startup focused on cross-border payments, has traditionally relied on referrals and word of mouth to attract customers. As competition in payments intensifies, the company is adopting ZoomInfo’s data platform to build a more systematic demand-generation operation. The shift is designed to help MassPay identify prospective business clients earlier, measure sales activity and strengthen trust through more relevant outreach.

MassPay said it is now using ZoomInfo intent signals to pinpoint organizations actively researching payment services, allowing its sales team to prioritize accounts and approach potential buyers at more timely stages. The company expects the data-led strategy to improve the efficiency of expanding its cross-border payments business. MassPay did not disclose the contract value, an exact deployment date, or quantified gains in conversion rates or revenue from the initiative.