Neon Raises $13 Million to Build Game Commerce Infrastructure

Neon provides direct-to-consumer commerce infrastructure for game publishers, including web stores, digital payments, identity verification and fraud prevention. Its opportunity has expanded as regulators and court rulings loosen Apple and Google app-store restrictions, allowing publishers to steer players toward alternative purchasing channels. The shift matters because publishers can reduce platform fees while gaining customer data, controlling loyalty programs and building direct relationships with players instead of relying on another merchant-of-record intermediary.

Neon said on July 22, 2026, that it raised $13 million in a Series A round led by Krafton after recording 200% growth over the previous year. Chief Executive Chris Faught said Neon’s partners have moved 30% to 50% of gross revenue away from Apple and Google purchasing channels, with some exceeding 70%. The company plans to use the funding to help publishers operate scalable commerce systems spanning payments, fraud screening, customer identity and localized transaction costs.