Samsung Declares 2026 the Year AI TVs Go Mainstream, Retains Global Lead

Samsung Electronics has designated 2026 as the first year of mainstream AI TV adoption and plans to extend AI technology from premium flagship models to televisions across all price tiers. The strategy will be pivotal to maintaining Samsung’s global TV leadership as competition intensifies in premium and ultra-large models, with the company seeking to differentiate itself through software features and user experience.

Samsung Electronics retained the top spot in the global TV market in the first quarter of 2026 with a 31.3% revenue share, reaching another market-share high. The company has also recently introduced features including Vision AI Companion to enhance content search and personalization. Related reports did not disclose product prices, investment amounts or shipment figures.