Bitcoin Retakes $75,000 as Strategy Surpasses BlackRock to Become World's Largest Institutional Holder

Strategy, formerly known as MicroStrategy, has treated Bitcoin as a core treasury asset since August 2020 and has continued adding to its holdings through equity and debt financing. The strategy, led by Michael Saylor, has made it the world’s largest publicly traded corporate holder of Bitcoin while closely tying its share price to cryptocurrency market movements.

Strategy disclosed in a Form 8-K filed on July 13, 2026, that it had raised funds through its at-the-market equity offering programs during the previous week and purchased 1,587 Bitcoin for about $100 million. The transaction increased its total holdings to 846,842 Bitcoin, with cumulative acquisition costs exceeding $64 billion.

MicroStrategy, now known as Strategy and trading under the ticker MSTR, holds more bitcoin than any other publicly listed company worldwide. It has long funded its purchases through debt issuance and stock sales. The company had added to its holdings for 13 consecutive weeks since late December last year, making its activity a closely watched indicator of corporate bitcoin demand and MSTR’s share price.

Strategy appeared to make no bitcoin purchases last week and also paused stock sales, potentially ending its 13-week accumulation streak. Executive Chairman Michael Saylor did not issue his customary hint of an impending purchase and instead only reposted information about STRC preferred stock. The company currently holds about 762,099 bitcoin, and the market is watching to see whether buying resumes around its first-quarter earnings report.

Strategy, formerly known as MicroStrategy, has long treated Bitcoin as a core asset, raising funds through stock issuance to finance continued purchases. The company has become a key gauge of corporate crypto adoption. Its vast holdings affect its financial performance and have also drawn market scrutiny of the risks arising from equity financing and Bitcoin price volatility.

Strategy spent about $43 million in early May to buy another 535 Bitcoin, increasing its total holdings to 818,869 and formally taking the figure above 810,000. At current market prices, the holdings carry an estimated unrealized gain of about $4.6 billion. The company plans to continue its long-term strategy of issuing stock and buying more Bitcoin.

MicroStrategy began as a business intelligence software company before adding Bitcoin to its corporate asset allocation in 2020 and gradually transforming into Strategy, a company centered on digital asset reserves. Its model combines cash flow from its core software business with capital-markets financing, making it a key barometer of Bitcoin adoption among publicly traded companies.

As of May 2026, Strategy's Bitcoin holdings were valued at more than $66 billion, firmly establishing it as the world's largest corporate Bitcoin holder among publicly traded companies. The company continues to expand its reserves through innovative financing instruments while using AI to strengthen its software business, creating a dual-track structure built on operating cash flow and its Bitcoin strategy.

MicroStrategy, now known as Strategy, has long used its corporate balance sheet and fundraising proceeds to buy Bitcoin, making it one of the most prominent corporate holders of the cryptocurrency. The accumulation strategy led by founder Michael Saylor has closely tied the company’s share price and financing capacity to Bitcoin’s performance. Its large holdings could also affect market supply and demand and institutional investor sentiment.

In early April, Strategy spent about $1 billion to acquire 13,927 Bitcoin at an average price of roughly $71,900 each, raising its total holdings to 780,897 Bitcoin, or more than 3.7% of the cryptocurrency’s maximum supply of 21 million. The purchase was financed primarily through the issuance of STRC perpetual preferred stock. Saylor said around the same time that Bitcoin may have bottomed near $60,000.

Bitcoin is considered a highly volatile risk asset and typically comes under pressure when the dollar strengthens and U.S. Treasury yields rise. Its ability to hold above $71,000 this time reflects resilient buying demand. MicroStrategy, now known as Strategy, has continued raising funds to accumulate BTC, making it the listed company with the world’s largest Bitcoin holdings.

As of July 19, 2026, Bitcoin remained above $71,000 and outperformed U.S. stocks, showing little drag from simultaneous increases in the dollar, oil prices and U.S. Treasury yields. Strategy raised about $776 million through its STRC preferred security, enough to potentially buy about another 11,000 BTC.

Strategy, formerly known as MicroStrategy, is the world’s largest publicly traded corporate holder of Bitcoin. It has long raised funds through stock and bond issuance to buy the cryptocurrency, which it treats as a core reserve asset. The size of its holdings can affect both the company’s financial risk and market confidence, making each purchase closely watched by investors.

Strategy raised funds through an at-the-market (ATM) stock offering in late February 2026 and spent about $204 million to buy 3,015 Bitcoin at an average price of roughly $67,700 each. This was the company’s 101st Bitcoin purchase. The transaction increased its total holdings to 720,737 Bitcoin, formally taking the figure above 720,000.

MicroStrategy, now known as Strategy, has treated Bitcoin as a corporate treasury reserve asset since 2020 and continued buying through debt issuance, equity offerings and other financing methods. Its holdings have become a prominent example of Bitcoin adoption by a public company, closely linking its share price and financing capacity to cryptocurrency market movements.

Strategy said in its latest July 2026 disclosure that it spent $39.8 million to buy 592 Bitcoin last week, marking its 100th publicly announced purchase. The company now holds 717,722 BTC, acquired for about $54.56 billion at an average cost of roughly $76,000 per coin.