Root Expands Telematics Insurance to New Jersey

Root is a U.S. insurtech that uses smartphone sensors to measure driving behavior and assess auto-insurance risk. The telematics model supports personalized pricing based on how a customer drives, while Root offers a fully digital experience for purchasing and managing coverage. The approach is designed to compete with conventional insurers that rely more heavily on demographic, geographic and other traditional underwriting factors.

Root has launched its telematics-based auto insurance service in New Jersey, expanding its footprint to 37 U.S. states. The move marks another step in the company’s domestic growth strategy and advances its goal of operating across all contiguous U.S. states by 2027. Further state launches will be important to Root’s ability to broaden its customer base and apply driving data at greater scale.