Coca-Cola Adds AI Ordering Recommendations for Malaysian Retailers

Coca-Cola is using artificial intelligence to streamline replenishment across Malaysia’s fragmented retail network. Its Coke Buddy ordering platform now includes Perfect Basket, a recommendation engine that analyzes a retailer’s historical purchases alongside seasonal and weather data. The system is designed to suggest a more appropriate product mix and order size, helping stores reduce stockouts and excess inventory while improving supply-chain efficiency.

Perfect Basket is currently available to about 39,000 retail outlets in Malaysia through Coke Buddy. The tool generates personalized recommendations for which Coca-Cola products to buy and in what quantities, but it does not place orders automatically. Retailers retain control and can revise or reject the suggestions before completing a purchase, combining data-driven forecasting with local knowledge of customer demand.