Digital Bank Chime Launches Prime Membership Tier to Attract Deposits

Chime is a U.S. fintech company that offers deposit accounts through partner banks and has traditionally focused on fee-free mobile banking. The premium membership tier is designed to deepen customer relationships through direct payroll deposits and card rewards, encourage users to make Chime their primary account, and increase deposit and card transaction revenue.

Chime announced the launch of Chime Prime on April 2, 2026. Users automatically qualify after receiving at least $3,000 in eligible direct deposits over the previous 34 days, with no monthly or subscription fees. Benefits include 5% cash back in a category of the user's choice, a 3.75% annual percentage yield on savings, fee-free overdrafts and 24-hour priority customer support.