First-Year Premiums on Wellness-Linked Policies Jump 119% in Q1 as Cathay Life Drives Growth

Wellness-linked policies combine life insurance protection with health management, rewarding policyholders who meet exercise, health screening or dietary goals with premium discounts, additional coverage or points. In-kind benefit policies provide care services or goods instead of cash-only claims payments. Sales trends for the two product types reflect life insurers’ strategies in health promotion and long-term care protection.

The Financial Supervisory Commission said on May 5, 2026, that 363,831 new wellness-linked policies were sold in the first quarter, up 44% year on year, while first-year premiums rose 119% to NT$24.3151 billion. Cathay Life ranked first with NT$21.679 billion. First-year premiums from in-kind benefit policies fell 56% to NT$127.84 million, mainly because Cathay discontinued some popular legacy cancer and long-term care policies.