iPhone 18 Prices Expected to Rise by $100 as Memory and AI Supply-Chain Costs Mount

Apple typically refreshes its flagship smartphones each September, with the iPhone 18 lineup expected to debut in 2026. Pricing pressure stems from higher memory prices and demand for AI chips crowding out capacity for TSMC's advanced processes, with implications for Apple's hardware margins and its positioning in the AI race.

As of July 20, 2026, Morgan Stanley analysts forecast that prices across the iPhone 18 lineup would rise by at least $100. Apple CEO Tim Cook said the company was considering investing to secure memory supplies, while its latest earnings report also suggested it could raise product prices to preserve gross margins.