Apple

Apple is a major global provider of consumer electronics, operating systems and digital services. Its recent strategy has focused on AI, including stronger on-device computing and cooling for the iPhone and iPad, potential chip acquisitions and the development of proprietary server chips. It is also adjusting its strategies for Vision Pro, AI glasses and Siri. At the same time, Apple faces competition from OpenAI, litigation involving talent and trade secrets, and restrictions under the European Union’s Digital Markets Act. Its technology roadmap, supply-chain procurement and product pricing will affect the chip industry, device markets and the development of AI applications.