SinoPac Securities Upgrades Stock Gift Card, Teams With FamilyMart

As part of efforts to advance financial inclusion and lower investment barriers, Taiwan’s Financial Supervisory Commission promoted fintech regulatory experiments, including SinoPac Securities’ Stock Gift Card, the first such pilot in Taiwan to successfully enter commercial operation. The product brings stock investing into everyday gift-giving, allowing people to use the cards for birthdays or corporate gifts. Once redeemed, the funds can cover settlement payments and fees for recurring investments or odd-lot trades in securities including TSMC and the 0050 ETF, breaking down traditional barriers to opening brokerage accounts and investing.

The project formally entered commercial operation in July 2026. During the trial, it attracted more than 90,000 participants, generated nearly 50,000 new accounts for SinoPac Securities and recorded almost NT$60 million in cumulative redemptions. Following commercialization, the annual purchase limit per person was raised to NT$3 million. The cards are available in seven denominations ranging from NT$100 to NT$6,000 and can be redeemed for up to two years, significantly increasing convenience for individuals and businesses.

SinoPac Securities’ Stock Gift Card allows electronic gift-voucher balances to be converted into investment funds for its “Share Savings Plan,” covering settlement payments and transaction fees, and can be transferred by smartphone. Taiwan’s Financial Supervisory Commission approved a trial on February 27, 2025, and the product went on sale on May 14 that year. It was the regulator’s first fintech innovation experiment in four years and targets demand for financial education and intergenerational family wealth transfers.

SinoPac Securities announced on May 5, 2026, that the Stock Gift Card had formally entered commercial operation. The annual purchase limit for individuals rose from NT$250,000 to NT$3 million, while the issuance cap increased from NT$100 million to NT$1 billion. The company also plans to expand the product from recurring investments to odd-lot trading. On May 26, it launched three additional corporate applications covering designated investment targets, cross-sector products and co-branded redemptions, with a maximum corporate limit of NT$80 million.