Simply Business Launches Insurance Quoting App in ChatGPT

Simply Business, a digital insurance marketplace owned by The Travelers Companies, serves more than 1 million customers across the United States and United Kingdom. It offers products including general liability, professional liability, workers’ compensation and cyber insurance. Moving the initial quote process into ChatGPT marks an expansion of the insurance industry’s use of AI beyond claims, underwriting and customer service into the customer-facing sales process that directly influences conversions.

Simply Business launched its commercial insurance app in ChatGPT in the United States on April 23, 2026, connecting it to the company’s pricing engine. Business owners can receive a nonbinding preliminary price by entering three details: business type, estimated annual revenue and ZIP code. No personal information is collected within ChatGPT. Customers must still visit the Simply Business website to obtain a full quote and purchase coverage, and the company did not disclose any fixed premium amount.