Lemonade Launches Digital Car Insurance in Florida

Lemonade is a U.S. insurtech company that uses artificial intelligence, mobile technology and behavioral data to sell renters, homeowners, pet, life and auto coverage. Lemonade Car prices policies partly around how customers drive, seeking to appeal to digitally native motorists. Expanding into Florida, a populous and car-dependent state, could help the company build scale in auto insurance and sell multiple products to existing customers.

Lemonade has launched Lemonade Car in Florida, allowing drivers to buy and manage auto coverage through its digital platform. The product offers personalized pricing and potential savings based on driving behavior, including safer driving and lower mileage. Existing policyholders can also bundle auto insurance with other Lemonade products, giving the company another route to deepen customer relationships as it extends its U.S. car-insurance footprint.