Adobe Launches Adobe CX Enterprise Agentic AI System to Automate Marketing Workflows

Adobe Experience Platform supports more than 1 trillion customer experiences annually and is used by more than 20,000 brands worldwide. Yet after adopting generative AI, many companies still have fragmented data, content and decision-making processes. Adobe CX Enterprise brings together AI agents, agent skills and MCP endpoints across customer acquisition, engagement, conversion and loyalty management.

Adobe unveiled CX Enterprise at Adobe Summit 2026 in Las Vegas on April 20, 2026. On June 10, it announced the formal launch of CX Enterprise Coworker, which can orchestrate multiple agents to run marketing and customer-retention workflows. The product is available as a standalone purchase or an add-on. Adobe did not disclose dollar pricing, saying it would initially offer introductory pricing and planned to expand into pricing based on the value of outcomes.