American Express, Bread Financial Launch NFL Card Rewards Program

American Express and Bread Financial are combining Amex’s payments network and cardholder benefits with the National Football League’s broad fan base. The partnership reflects a wider push by card issuers to use sports affiliations, exclusive experiences and everyday rewards to attract customers and deepen engagement. It also expands the companies’ existing relationship in payments and co-branded card issuance.

The companies announced a new NFL-themed credit-card rewards program offering access to benefits and purchase protections available through the American Express network, along with NFL-related experiences. The announcement deepens the partnership between American Express and Bread Financial, but the companies did not disclose a launch date, annual fee, rewards rates or financial terms. Additional product details and eligibility requirements remain pending.