Taiwan Credit Card Perks Shift in Second Half of 2026 as Co-Branded Cards Exit

Taiwan’s credit card market is undergoing a broad overhaul of cardholder benefits in 2026 as domestic retail partnerships and distribution agreements are reshuffled. Major issuers including Taishin Bank and E.SUN Bank have begun adjusting popular co-branded cards as contracts expire and product lines are consolidated. The changes will directly affect everyday rewards and points earned by millions of cardholders, while reshaping competition among banks in consumer finance. They also mark an important juncture for consumers reviewing their financial strategies.

Taiwan’s card-issuing market faces significant disruption in the second half of 2026, with nine popular credit cards set to stop accepting new applications and be replaced by year-end. Seeking to prevent customer attrition, Taishin Bank and E.SUN Bank announced upgraded benefits in July, offering points rewards of up to 3.5% to encourage existing cardholders to switch. Consumers must proactively check replacement-card notices before the contracts expire on December 31, 2026, to protect their cardholder benefits.