Spotify to Label AI Personas, Exclude Music From Recommendations

The rapid spread of generative AI music has blurred the distinction between human performers and synthetic identities on streaming platforms, raising questions about transparency, copyright and fair access to audiences. Spotify’s recommendation engine is a major driver of music discovery, meaning restrictions on AI-created personas could significantly reduce their reach even if their tracks remain available for users to find and play directly.

Spotify said it will begin adding an “AI Persona” badge to creator profiles that do not represent real human artists from mid-September. The company plans to combine human review with AI tools to identify generative AI identities. Music linked to accounts carrying the label will remain on Spotify but will be excluded from the platform’s recommendation systems, limiting its automated promotion to listeners.