Amazon Upgrades Alexa+ for Complex Smart-Home Commands

Amazon began rolling out Alexa+ in early access in March 2025 and opened the generative-AI assistant to all U.S. users in February 2026. Built on models from Amazon Nova and Anthropic, the overhaul is designed to move Alexa beyond rigid commands toward natural-language conversations, multi-step tasks and voice-created routines. Unlimited access is included with Prime, priced at $14.99 a month or $139 a year in the U.S.; non-Prime users can pay $19.99 a month. Deeper smart-home control is central to Amazon’s effort to make the assistant more useful and drive engagement across its installed base of connected devices.

On July 23, 2026, Amazon unveiled preview integrations built with a new AI-powered smart-home developer toolkit. Initial partners include Bosch, Delta, Ecovacs, iRobot, Whirlpool, Yale Home, Tapo and Eufy. Rather than naming a device or mode, users can describe the outcome they want; Alexa+ will route the request and choose the relevant feature. In Amazon’s washer example, it selected a cold-water enzyme cycle, extra rinse and low spin from 30 options. The company said Alexa+ adopters increase smart-home engagement by nearly 50% in their first month and create twice as many Routines.