Machi Big Brother Jeffrey Huang Returns to Crypto With Leveraged BTC, ETH and HYPE Longs

Jeffrey Huang founded 17LIVE and built it into a market leader in Japan, earning the company a $2 billion valuation from institutions including Deutsche Bank. He later pivoted to Web3, making concentrated bets on BTC, ETH and Bored Ape Yacht Club (BAYC). His highly concentrated, leveraged strategy has made his portfolio a case study in crypto-whale risk appetite.

In an interview published by BlockTempo on June 9, 2026, Huang said his trading account had swung from a $45 million profit at its 2025 peak to a $30 million loss, but he still refused to close his positions. He holds about 200 BAYC NFTs and more than 100 Mutant Apes. He is also set to serve as the lead investor on the Taiwanese edition of “Shark Tank” and said AI had cut the visual-effects cost of his film “Cross” from $2 million to one-tenth of that amount.

Prominent crypto investor Jeffrey Huang, known as “Machi Big Brother,” has long traded on decentralized perpetual futures exchange Hyperliquid, frequently taking highly leveraged long positions in ETH. Such strategies are vulnerable to liquidation during sharp price swings, keeping the crypto community focused on his account activity and risk tolerance.

Over the past year, Huang’s Hyperliquid account has accumulated losses of more than $77 million, equivalent to about NT$2.52 billion. ETH recently came close to $2,000, and several leveraged long positions were liquidated, leaving the account with a balance of only about $100,000. The market is also watching whether he has stopped adding margin.