Machi Big Brother Jeffrey Huang Returns to Crypto With Leveraged BTC, ETH and HYPE Longs

Taiwanese entertainer and crypto investor Jeffrey Huang, known as Machi Big Brother, has become a closely watched high-leverage trader on decentralized perpetual-futures platform Hyperliquid. Reports say Huang has endured nearly 500 liquidations, underscoring the risks of his strategy. While 25-times leverage can magnify gains from an Ether rally, even a modest move against the position can rapidly erase his collateral and trigger forced selling.

On-chain data showed Huang recently increased his Ether long position to 4,860 tokens, with a notional value of about $9.225 million. The reports did not specify the exact transaction date. Using 25-times leverage raised the liquidation threshold to $1,875.80, leaving a price cushion of only about 1.18% at the time. A relatively small decline in Ether could therefore liquidate the position despite its multimillion-dollar face value.

Taiwanese crypto trader Jeffrey Huang, widely known as Machi Big Brother, has drawn renewed attention over the performance of his perpetual-futures account. Returns on leveraged positions can be distorted when a rebound from a deeply depleted balance is compared only with the account’s low point, without accounting for additional capital deposits or earlier losses. That distinction is central to assessing whether the reported gains represented investment profit or merely a recovery of funded capital.

Huang recently rejected a Taiwanese media report claiming he had generated an 84-fold return. On-chain data showed the account had previously lost 99% of its value before rebounding by nearly NT$300 million over five days as Ether and other crypto assets advanced. However, cumulative net deposits into the account totaled about NT$841 million, indicating that the headline return differed sharply from a calculation based on Huang’s total committed capital.

Jeffrey Huang founded 17LIVE and built it into a market leader in Japan, earning the company a $2 billion valuation from institutions including Deutsche Bank. He later pivoted to Web3, making concentrated bets on BTC, ETH and Bored Ape Yacht Club (BAYC). His highly concentrated, leveraged strategy has made his portfolio a case study in crypto-whale risk appetite.

In an interview published by BlockTempo on June 9, 2026, Huang said his trading account had swung from a $45 million profit at its 2025 peak to a $30 million loss, but he still refused to close his positions. He holds about 200 BAYC NFTs and more than 100 Mutant Apes. He is also set to serve as the lead investor on the Taiwanese edition of “Shark Tank” and said AI had cut the visual-effects cost of his film “Cross” from $2 million to one-tenth of that amount.

Prominent crypto investor Jeffrey Huang, known as “Machi Big Brother,” has long traded on decentralized perpetual futures exchange Hyperliquid, frequently taking highly leveraged long positions in ETH. Such strategies are vulnerable to liquidation during sharp price swings, keeping the crypto community focused on his account activity and risk tolerance.

Over the past year, Huang’s Hyperliquid account has accumulated losses of more than $77 million, equivalent to about NT$2.52 billion. ETH recently came close to $2,000, and several leveraged long positions were liquidated, leaving the account with a balance of only about $100,000. The market is also watching whether he has stopped adding margin.