43% of Retailers Pilot AI Shopping Agents as Agentic AI Reshapes Commerce and Payments

Agentic AI is moving generative AI beyond recommendations to acting on consumers’ behalf, searching for products, comparing prices, placing orders and completing payments based on their preferences. PYMNTS Intelligence and Worldpay say the technology will reshape retail product discovery and payment authorization. Identity verification, transaction liability and consumer trust will also be critical to widespread adoption.

The latest report shows that 43% of retailers are piloting AI shopping agents, while 45% of consumers are willing to use such services, indicating that both supply and demand are in the early validation stage. Attention has recently shifted to payment mechanisms, including how to verify authorization, prevent fraud and resolve transaction disputes. The available event data does not specify the report’s publication date or any transaction value.