Michael Saylor Signals More Buying as Bitcoin Reclaims $60,000

Strategy, formerly MicroStrategy, has treated Bitcoin as its primary treasury asset since 2020 and funded further purchases through common-stock and bond issuance as well as STRC perpetual preferred stock. Its Bitcoin holdings are worth about $52 billion, making MSTR a key proxy for corporate Bitcoin exposure and putting its financing and dividend obligations under close scrutiny.

On March 22, Michael Saylor posted a purchase chart on X captioned “The Orange March Continues,” signaling that Strategy would keep buying. The company bought 17,994 Bitcoin on March 9 and another 22,337 on March 16, investing about $2.9 billion during the month. Bitcoin fell as low as $67,725 that day, below Strategy’s average cost of $75,696 and leaving its holdings with an unrealized loss of more than 10%.

Strategy, formerly known as MicroStrategy, has continuously purchased Bitcoin since 2020 with funds raised through debt, equity and preferred stock offerings, making it the world’s largest publicly traded corporate holder of the cryptocurrency. Its buying affects Bitcoin supply and demand while closely linking the share prices, dividends and financing capacity of MSTR and STRC to the cryptocurrency.

Michael Saylor hinted on April 19 with the phrase “Think Even ₿igger” that the next purchase would exceed the 13,927 Bitcoin that Strategy bought for $1 billion from April 6 to 12. On June 7, he again signaled further buying by posting a chart of the company’s holdings. STRC dividend payments have been changed to the 15th and last day of each month, with voting on the proposal closing June 8.

Strategy has held Bitcoin on its balance sheet since 2020 and funded purchases through common and preferred stock offerings, investing about $6.387 billion in total. It holds more Bitcoin than any other publicly traded company, leaving MSTR’s share price and the company’s dividend obligations closely tied to Bitcoin’s performance.

On May 31, Strategy Chairman Michael Saylor posted “Working Better” on X alongside a chart showing nearly six years of purchases, which the market interpreted as a signal of another acquisition. At the time, the company held 843,738 Bitcoin acquired through 110 transactions at an average cost of $75,701 per coin, but it had not formally announced a new transaction.

Strategy, formerly known as MicroStrategy, has treated Bitcoin as a core treasury asset since 2020, financing purchases through common stock, preferred stock and convertible debt offerings. The model spearheaded by Michael Saylor has made Strategy the world’s largest publicly traded corporate holder of Bitcoin, and its transactions have become an important gauge of institutional demand.

Strategy said on May 18, 2026, that it spent about $2.014 billion to buy 24,869 Bitcoin from May 11 to May 17 at an average price of $80,985 each. As of May 17, its total holdings stood at 843,738 Bitcoin, representing about 4% of Bitcoin’s maximum supply. The company had spent approximately $63.87 billion in total, at an average cost of about $75,700 per Bitcoin.

Strategy has long raised funds through debt and equity issuance to buy Bitcoin, making BTC a core treasury asset. The company now holds more than 840,000 BTC worth about $64.45 billion, the largest corporate reserve worldwide. Markets therefore often view its financing and Bitcoin purchase cadence as an indicator of institutional demand.

During the week of July 20, 2026, Strategy co-founder Michael Saylor said the company had not added to its Bitcoin holdings that week and had instead bought bonds, although it did not disclose the amount or type of bonds purchased. Describing the situation as the “BitVac,” or Bitcoin vacuum, “charging,” he suggested the move could be building up funds in preparation for the next round of Bitcoin allocation.

MicroStrategy, now known as Strategy, is a leading proponent of corporate Bitcoin reserves, continuously buying the cryptocurrency through debt and equity issuance. The performance of its holdings is seen as a key gauge of whether the digital asset treasury (DAT) model can endure. Earlier weakness in Bitcoin prices had generated paper losses while weighing on the valuations and fundraising capacity of similar companies.

As Bitcoin recovered to about $77,000 in mid-April, Strategy’s shares rose 8% in a single day. Founder Michael Saylor said the company generated $1.3 billion in Bitcoin gains during the first two weeks of April. Strategy currently holds about 780,000 Bitcoin at an average cost of $75,577, putting its position close to break-even and boosting confidence in the DAT market.

MicroStrategy, now known as Strategy, has long used its corporate balance sheet and fundraising proceeds to buy Bitcoin, making it one of the most prominent corporate holders of the cryptocurrency. The accumulation strategy led by founder Michael Saylor has closely tied the company’s share price and financing capacity to Bitcoin’s performance. Its large holdings could also affect market supply and demand and institutional investor sentiment.

In early April, Strategy spent about $1 billion to acquire 13,927 Bitcoin at an average price of roughly $71,900 each, raising its total holdings to 780,897 Bitcoin, or more than 3.7% of the cryptocurrency’s maximum supply of 21 million. The purchase was financed primarily through the issuance of STRC perpetual preferred stock. Saylor said around the same time that Bitcoin may have bottomed near $60,000.

Strategy, formerly MicroStrategy (Nasdaq: MSTR), has pursued a Bitcoin treasury strategy led by co-founder Michael Saylor, steadily accumulating BTC through stock issuance and other fundraising. Its vast holdings have closely linked the company's share price to Bitcoin's performance, making it a key gauge of corporate cryptocurrency adoption.

In the week ended July 19, 2026, Strategy spent $76.6 million to buy 1,031 Bitcoin, a notably smaller purchase than in the previous two weeks. The acquisition was funded primarily through common-stock sales. The company's holdings rose to 762,099 BTC, acquired at an average cost of about $75,694 per Bitcoin.

Strategy, formerly enterprise software company MicroStrategy, has made Bitcoin a core asset in recent years and continued accumulating it through debt and stock issuance. It holds more Bitcoin than any other publicly traded company, so its purchases and Michael Saylor’s price forecasts are often viewed by the market as indicators of institutional confidence.

On July 20, 2026, Strategy said it had spent about $39.83 million to buy 592 Bitcoin at an average price of $67,286 each, raising its total holdings to 717,722 Bitcoin. Despite a weak market and unrealized losses, Executive Chairman Saylor said that if Bitcoin does not go to zero, it will eventually rise to $1 million.

Strategy has included Bitcoin in its corporate asset allocation since August 2020, with Executive Chairman Michael Saylor continuing to borrow to fund purchases of the cryptocurrency. His moves have become a closely watched market signal. Bitcoin’s price also directly affects the performance of crypto-linked stocks such as Coinbase and MARA Holdings.

As of July 19, 2026, Bitcoin had rebounded about 3% from a short-term low to trade near $66,000, while Coinbase and MARA stabilized in premarket trading. Although geopolitical and tariff concerns kept the market in a state of extreme fear, Saylor signaled that Strategy would make its 100th BTC purchase, but did not disclose the amount.