Michael Saylor Signals More Buying as Bitcoin Reclaims $60,000

Strategy, formerly MicroStrategy, has made Bitcoin the centerpiece of its treasury strategy since 2020, funding purchases through equity and debt markets. That approach has turned the company into the largest corporate holder of the cryptocurrency and tied its valuation closely to Bitcoin. Executive Chairman Michael Saylor’s buying signals are therefore watched as a gauge of corporate demand and institutional confidence in digital assets.

After Saylor posted “We’re back” on Aug. 30, Strategy disclosed on Aug. 31 that it bought 4,603 Bitcoin for $369.7 million between Aug. 24 and Aug. 30, its first purchase in about two months. The average price was $80,318 per coin, lifting total holdings to 845,050 Bitcoin acquired for $63.73 billion. Bitcoin approached $79,000 as its share of the cryptocurrency market climbed above 60%.

Strategy, formerly MicroStrategy, began treating bitcoin as its primary treasury reserve asset in 2020 under co-founder and Executive Chairman Michael Saylor. Funded through sales of common and preferred shares, the approach made Strategy the largest corporate holder of bitcoin and turned MSTR into a leveraged proxy for the cryptocurrency. The model matters because falling bitcoin prices and a shrinking premium to net asset value can make fresh equity issuance more dilutive, while preferred-stock dividends raise the company’s cash requirements.

In a July 27 filing, Strategy said it neither bought nor sold bitcoin in the week ended July 26, extending its purchase pause to five weeks. Holdings remained at 843,775 BTC, acquired for $63.69 billion at an average $75,476 each; with bitcoin near $64,600, the stake carried an unrealized loss of about $9.3 billion. Strategy lifted its dollar reserve to $3.75 billion while keeping STRC’s dividend rate at 12%. On Aug. 2, Saylor posted “Bitcoin Drive engaged” on X, hinting at renewed buying without confirming a transaction.

Strategy, formerly MicroStrategy, has treated Bitcoin as its primary treasury asset since 2020 and funded further purchases through common-stock and bond issuance as well as STRC perpetual preferred stock. Its Bitcoin holdings are worth about $52 billion, making MSTR a key proxy for corporate Bitcoin exposure and putting its financing and dividend obligations under close scrutiny.

On March 22, Michael Saylor posted a purchase chart on X captioned “The Orange March Continues,” signaling that Strategy would keep buying. The company bought 17,994 Bitcoin on March 9 and another 22,337 on March 16, investing about $2.9 billion during the month. Bitcoin fell as low as $67,725 that day, below Strategy’s average cost of $75,696 and leaving its holdings with an unrealized loss of more than 10%.

Strategy, formerly known as MicroStrategy, has continuously purchased Bitcoin since 2020 with funds raised through debt, equity and preferred stock offerings, making it the world’s largest publicly traded corporate holder of the cryptocurrency. Its buying affects Bitcoin supply and demand while closely linking the share prices, dividends and financing capacity of MSTR and STRC to the cryptocurrency.

Michael Saylor hinted on April 19 with the phrase “Think Even ₿igger” that the next purchase would exceed the 13,927 Bitcoin that Strategy bought for $1 billion from April 6 to 12. On June 7, he again signaled further buying by posting a chart of the company’s holdings. STRC dividend payments have been changed to the 15th and last day of each month, with voting on the proposal closing June 8.

Strategy has held Bitcoin on its balance sheet since 2020 and funded purchases through common and preferred stock offerings, investing about $6.387 billion in total. It holds more Bitcoin than any other publicly traded company, leaving MSTR’s share price and the company’s dividend obligations closely tied to Bitcoin’s performance.

On May 31, Strategy Chairman Michael Saylor posted “Working Better” on X alongside a chart showing nearly six years of purchases, which the market interpreted as a signal of another acquisition. At the time, the company held 843,738 Bitcoin acquired through 110 transactions at an average cost of $75,701 per coin, but it had not formally announced a new transaction.

Strategy, formerly known as MicroStrategy, has treated Bitcoin as a core treasury asset since 2020, financing purchases through common stock, preferred stock and convertible debt offerings. The model spearheaded by Michael Saylor has made Strategy the world’s largest publicly traded corporate holder of Bitcoin, and its transactions have become an important gauge of institutional demand.

Strategy said on May 18, 2026, that it spent about $2.014 billion to buy 24,869 Bitcoin from May 11 to May 17 at an average price of $80,985 each. As of May 17, its total holdings stood at 843,738 Bitcoin, representing about 4% of Bitcoin’s maximum supply. The company had spent approximately $63.87 billion in total, at an average cost of about $75,700 per Bitcoin.

MicroStrategy, now known as Strategy, is a leading proponent of corporate Bitcoin reserves, continuously buying the cryptocurrency through debt and equity issuance. The performance of its holdings is seen as a key gauge of whether the digital asset treasury (DAT) model can endure. Earlier weakness in Bitcoin prices had generated paper losses while weighing on the valuations and fundraising capacity of similar companies.

As Bitcoin recovered to about $77,000 in mid-April, Strategy’s shares rose 8% in a single day. Founder Michael Saylor said the company generated $1.3 billion in Bitcoin gains during the first two weeks of April. Strategy currently holds about 780,000 Bitcoin at an average cost of $75,577, putting its position close to break-even and boosting confidence in the DAT market.

Strategy, formerly MicroStrategy (Nasdaq: MSTR), has pursued a Bitcoin treasury strategy led by co-founder Michael Saylor, steadily accumulating BTC through stock issuance and other fundraising. Its vast holdings have closely linked the company's share price to Bitcoin's performance, making it a key gauge of corporate cryptocurrency adoption.

In the week ended July 19, 2026, Strategy spent $76.6 million to buy 1,031 Bitcoin, a notably smaller purchase than in the previous two weeks. The acquisition was funded primarily through common-stock sales. The company's holdings rose to 762,099 BTC, acquired at an average cost of about $75,694 per Bitcoin.

Strategy, formerly enterprise software company MicroStrategy, has made Bitcoin a core asset in recent years and continued accumulating it through debt and stock issuance. It holds more Bitcoin than any other publicly traded company, so its purchases and Michael Saylor’s price forecasts are often viewed by the market as indicators of institutional confidence.

On July 20, 2026, Strategy said it had spent about $39.83 million to buy 592 Bitcoin at an average price of $67,286 each, raising its total holdings to 717,722 Bitcoin. Despite a weak market and unrealized losses, Executive Chairman Saylor said that if Bitcoin does not go to zero, it will eventually rise to $1 million.

Strategy has included Bitcoin in its corporate asset allocation since August 2020, with Executive Chairman Michael Saylor continuing to borrow to fund purchases of the cryptocurrency. His moves have become a closely watched market signal. Bitcoin’s price also directly affects the performance of crypto-linked stocks such as Coinbase and MARA Holdings.

As of July 19, 2026, Bitcoin had rebounded about 3% from a short-term low to trade near $66,000, while Coinbase and MARA stabilized in premarket trading. Although geopolitical and tariff concerns kept the market in a state of extreme fear, Saylor signaled that Strategy would make its 100th BTC purchase, but did not disclose the amount.