Strategy CEO Says Bitcoin Plan Remains ‘Very Secure’ Until Price Falls to $8,000–$10,000

Strategy, formerly known as MicroStrategy, has made Bitcoin the centerpiece of its corporate treasury strategy, financing repeated purchases through debt and equity issuance. Its holdings of more than 840,000 tokens leave the company’s balance sheet closely tied to cryptocurrency prices, making the stock a widely watched proxy for institutional Bitcoin exposure while amplifying both potential returns and downside risk for shareholders.

Bitcoin surged more than 23% over the latest two-day stretch, climbing from about $64,000 to above $79,000. The rebound pushed Strategy’s holdings from an unrealized loss to a paper profit of roughly $3 billion. Co-founder Michael Saylor reiterated his long-term bullish view in a social-media post, arguing that Bitcoin still has significant room for broader adoption and development.

Strategy has long ranked as the world’s largest publicly traded corporate holder of Bitcoin, while founder Saylor’s commitment to “never sell Bitcoin” has been viewed by the crypto market as an important investment bellwether. The company’s holding and trading decisions not only directly influence capital flows in the global digital-asset market but also provide a key channel for traditional financial capital to gain indirect Bitcoin exposure through U.S. equities.

Strategy, however, recently shifted to using part of its Bitcoin holdings to support preferred-stock dividends, breaking its “never sell” pledge. A Standard Chartered analyst said the change was sending mixed signals and would weigh on Bitcoin in the short term. Nevertheless, the bank’s analyst maintained a July 2026 forecast that Bitcoin could reach $100,000 by the end of 2026.

Strategy, formerly MicroStrategy, has long raised funds through debt, common stock and preferred stock offerings to buy bitcoin, building a “digital credit” capital structure around securities such as MSTR and STRC. Its board revised the strategy in July 2026 to explicitly allow bitcoin sales for the first time to replenish dollar reserves, signaling a move away from a one-way accumulation model.

Strategy announced the launch of its bitcoin monetization program on July 17, 2026, allowing it to sell bitcoin under certain conditions and use the proceeds to build dollar reserves, pay preferred-stock dividends and fund other corporate purposes. It also authorized up to $2 billion in buybacks of MSTR common stock and several classes of preferred stock, while raising STRC’s annualized dividend rate to 11.25%.

Strategy, formerly known as MicroStrategy, has treated Bitcoin as a core treasury asset since August 2020 and has continued adding to its holdings through equity and debt financing. The strategy, led by Michael Saylor, has made it the world’s largest publicly traded corporate holder of Bitcoin while closely tying its share price to cryptocurrency market movements.

Strategy disclosed in a Form 8-K filed on July 13, 2026, that it had raised funds through its at-the-market equity offering programs during the previous week and purchased 1,587 Bitcoin for about $100 million. The transaction increased its total holdings to 846,842 Bitcoin, with cumulative acquisition costs exceeding $64 billion.

MicroStrategy has long held large amounts of Bitcoin on its corporate balance sheet, and buying signals from Chairman Michael Saylor are often viewed as a barometer of institutional demand. A slight decline in its Bitcoin holdings had raised concerns that the company was reducing its position. Whether it continues buying therefore carries implications for confidence in large corporate demand and Bitcoin’s near-term outlook.

On Sunday, July 19, 2026, Saylor indicated that MicroStrategy would continue adding to its holdings, easing market fears that the company was cutting its position. Bitcoin rebounded quickly after falling below $60,000 and briefly touched $64,200. The market subsequently held steady, but confirmation of a shift from a downtrend to an uptrend will require stronger trading volume and sustained buying.

Strategy, formerly known as MicroStrategy, has continuously purchased Bitcoin since 2020 with funds raised through debt, equity and preferred stock offerings, making it the world’s largest publicly traded corporate holder of the cryptocurrency. Its buying affects Bitcoin supply and demand while closely linking the share prices, dividends and financing capacity of MSTR and STRC to the cryptocurrency.

Michael Saylor hinted on April 19 with the phrase “Think Even ₿igger” that the next purchase would exceed the 13,927 Bitcoin that Strategy bought for $1 billion from April 6 to 12. On June 7, he again signaled further buying by posting a chart of the company’s holdings. STRC dividend payments have been changed to the 15th and last day of each month, with voting on the proposal closing June 8.

MicroStrategy, now known as Strategy, has long raised funds through stock and debt offerings to buy bitcoin, making it the world's largest publicly traded corporate holder of the cryptocurrency. Its holdings and financing costs have a significant impact on its balance sheet, drawing market attention to every purchase or pause.

Founder Michael Saylor said Strategy would suspend its routine weekly bitcoin purchases ahead of the release of its first-quarter 2026 results on Tuesday. The company currently holds about 818,000 bitcoin, equivalent to roughly 3.9% of bitcoin's total supply of 21 million. Investors are focusing on its financial performance and future financing plans.