U.S. Federal Trade Commission (FTC)

The FTC is the primary U.S. consumer protection and competition regulator, with a remit spanning antitrust, privacy, fraud and deceptive business practices. Recent areas of focus include congressional calls to investigate prediction markets, the Arm antitrust case, and enforcement involving social media scams, health care impersonation, dating platforms’ use of data and business opportunity marketing. Its 2026–2030 strategic plan also emphasizes children’s online privacy and regulatory balance. FTC cases and policies could shape the operating boundaries of technology companies, financial firms and platforms while signaling the direction of U.S. consumer risk and competition policy, making the agency an important topic to watch.