Software as a Service (SaaS)

Software as a service (SaaS) is a cloud-based model in which software is provided through recurring subscriptions and continuously updated, spanning enterprise management, fintech and developer tools. Generative AI has boosted product integration and subscription demand at platforms such as Salesforce and ServiceNow. It has also spurred the rise of “headless software” and intensified the market’s reassessment of traditional SaaS business models, valuations and cost structures. From enterprise adoption and international expansion to mergers, acquisitions and tax policy, value is being redistributed across the industry.